Legendary Athlete Carl Lewis & Marin Lotti on Olympic Games Sportswear Technology at Nike

The Olympic Games and innovative sportswear technology go hand-in-hand, and London 2012 has seen brands like Nike showcasing their most forward-thinking designs. Crane.tv met up with Nike’s Global Design Director for the Olympics Marin Lotti, and athletic legend Carl Lewis to hear about the latest innovations coming out of the Nike research lab and how these elite technologies are being translated into every-day sportswear for the general public.
http://nikeinc.com/

Urban Gymnastics – A fashion film featuring designs by Kit Neale

With the London Olympic Games on the horizon, we celebrate the beginning of the season by taking over the city. Our athlete, gymnast Hasit Savani – who is outfitted in a Kit Neale sports ensemble – runs, flips and tumbles through the empty streets transforming the iconic landscape into his very own arena.